Marketing in a layman language is the action or business of promoting and selling products or services including market research and Advertising (:Google). It is the business process of creating relationships with the satisfied customers . The American Marketing Association defines the term marketing as ” the activity, the set of institutions and process of creating, communicating, delivering and exchanging offerings that have value for the customers, clients, partners in society at large”.
Though the concept of marketing is at its root but the term digital marketing and branding gaze our attention. Digital marketing emerged in the last decade with its origin rooted in direct marketing . The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly with their target customers and consumers. TechMohalla applies this concept to digital media and technology to develop brands through innovative interactions with customers and consumers on their digital devices.
Digital Marketing vs Branding
We often hear digital marketing and branding used interchangeably but they are quite different from one another. Let’s understand what is the difference between digital marketing and branding.
First of all we will talk about and have a depth look in digital marketing , basically digital marketing is more about pushing a certain product or service brand on how good it is. Digital branding is little subtler than digital marketing. Digital branding instead instead of focusing on one particular product digital branding gives more values to the company or organisation.
What are the benefits of digital marketing and branding ?
1 Global reach .
2. Lower cost
3. Traceable, measurable result
6. More conversion rates
7. Target ideal buyers
8. Allow business to be more competitive